[ digital, social ] [ concept, art direction, production ]
The most desirable outcome for most haircare products is not really shinier hair or less breakage...it’s compliments. Giving or receiving, it just feels good. That was the big idea behind our “That Hair Is Talking” campaign. Let’s Jam Style Control makes the implements of great style, so with every use, the compliments are bound to follow. And because people who feel good about how they look are bound to share, we created digital banners complimenting site visitor and instagram compliments to share and spread the love.